Despite the Sustainable Development Goal of ensuring clean and affordable energy for all, research on electricity affordability remains limited. This study employs a stochastic payment card method to elicit perceptions of reasonable electricity bills in Ho Chi Minh City, Vietnam. A “reasonable” bill is generally considered affordable for consumers and sufficient to cover provision costs. Our findings support this definition, revealing that respondents view reasonable bills as affordable for all, including their households, sufficient to recover provision costs, and accessible to the poor.