Consumers are willing to pay more for HAB-free mussels
Key Messages
● Consumers may avoid consuming mussels if they perceive a high risk of HAB contamination, even under government monitoring.
● HABs have significant welfare losses for consumers, but policies to ensure food safety in seafood markets can improve social welfare.
● Perceptions about HABs and mussel attributes play a role in explaining consumer preferences, but the link varies across contexts.

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The next EEU Seminar will be held on Monday the 14th of October at 12:10 – 13:15 in B44. The seminar will be held by Hide-Fumi Yokoo and he will be presenting on the topic of : Subjective expectations…
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