Consumers are willing to pay more for HAB-free mussels

Key Messages
●    Consumers may avoid consuming mussels if they perceive a high risk of HAB contamination, even under government monitoring.
●    HABs have significant welfare losses for consumers, but policies to ensure food safety in seafood markets can improve social welfare.
●    Perceptions about HABs and mussel attributes play a role in explaining consumer preferences, but the link varies across contexts.
●    Trust in the food certification system is crucial for consumers to be willing to pay a premium for HAB-free mussels.