Drivers of organic farming: Lab-in-the-field evidence of the role of social comparison and information nudge in networks in Vietnam
EfD Authors:
This study examines factors determining farmers’ investment in organic farming using a contextualized lab-in-the-field experiment with 220 small household farmers in Northern Vietnam. We focus on the role of network structure, information nudge, and social comparison between farmers using three types of networks: circle, star and complete. Our results suggest that, on average, around 64% of the land is invested in organic farming in the complete network in which each farmer is connected to all of the others, while only about 57% of the land is invested in the circle and star network.
