Recreational value and optimal pricing of national parks: lessons from Maasai Mara in Kenya
This paper estimates the recreational value and optimal pricing for recreation services in the Maasai Mara National Park in Kenya. To achieve this objective, data from 323 Park visitors were collected. Single-site individual travel cost method (ITCM) using count data models [zero truncated Poisson (ZTP), zero truncated negative binomial (ZTNB), negative binomial with endogenous stratification (NBSTRAT), and Poisson with endogenous stratification (PSTRAT)] was applied.