The shrimp industry plays a leading role in aquaculture development in Vietnam. Currently, the government is running a credit subsidy program to support farmers investing in improved production methods. This paper aimed to investigate white-legged shrimp farmers’ willingness to invest in improved production methods and to examine whether the current government policy for the sector is in line with farmers’ preferences using a discrete choice experiment.

Product labelling with eco-certifications is market-based incentive tool for sustainable aquaculture, thus mitigating negative environmental impacts. The aims of this study are to investigate: i) whether consumers prefer eco-labelled (eco-certified) shrimps over conventional (non-certified) shrimp; and ii) whether consumers prefer specific eco-label (eco-certification logo) over others. The study used a discrete choice experiment method and the structured interviews with 353 consumers in Khanh Hoa province and Ho Chi Minh city, Vietnam.

Key Points