Consumer preference for eco-labelled aquaculture products in Vietnam
Product labelling with eco-certifications is market-based incentive tool for sustainable aquaculture, thus mitigating negative environmental impacts. The aims of this study are to investigate: i) whether consumers prefer eco-labelled (eco-certified) shrimps over conventional (non-certified) shrimp; and ii) whether consumers prefer specific eco-label (eco-certification logo) over others. The study used a discrete choice experiment method and the structured interviews with 353 consumers in Khanh Hoa province and Ho Chi Minh city, Vietnam.