This paper has two objectives. The first is to estimate the value of implementing new coastal and marine conservation measures in Vietnam, focussing on the relative benefits of water quality improvements, coral conservation and control of marine plastic pollution. The second is to explicitly model any tendency of respondents to fail to give consideration to the “opt-out” or status quo option in a choice experiment, due to social and cultural factors.

The promotion of tourism has been considered to be a key strategy in reducing people's dependence on marine resources and for creating alternative livelihoods for the communities living in Marine Protected Areas (MPAs). This paper studies the determinants for the decision of participation in tourism-related activities and examines whether tourism could be regarded as an alternative livelihood for the local people living in the MPAs. The propensity score matching approach is employed and a case study of Nha Trang Bay MPA is used for analysis with data from 140 locals.