The amenity value of the Kogelberg Coast of South Africa was estimated on the basis of a survey of users, property data and park visitor statistics, as well as spatial data on coastal features, development and recreational activities. In addition to the permanent population of about 13 000, visitors spend an estimated 4.3 to 5.3 million visitor days per year, of which holiday home owners, other overnight visitors and day visitors account for about 22 percent, 56 percent and 21 percent, respectively. Coastal activities contributed 71 percent to all users’ enjoyment of the area.