Most of the literature on the causes of tropical deforestation has focused on the proximate and distal causes. However, research exploring the psychological drivers of deforestation, i.e., motivations, is still scant despite being crucial to understand the processes of land-use change and individual decision making within social-ecological systems. We studied the combined effect of structural and individual causes of deforestation, with particular emphasis on motivations, for a sample of rural households in Colombia’s foremost tropical deforestation frontier.