The economic importance of the various attributes of dryland nature-based tourism in the Kgalagadi area is generally unknown, as is the distribution of benefits from such tourism. This study seeks to value selected attributes of nature-based tourism in the Kgalagadi area by applying the choice experiment technique and then assessing the potential for nature-based tourism to contribute to the Khomani San ‘bushmen’ livelihoods through a payment for ecosystem services scheme.