Social Norms and Information Diffusion in Water-Saving Programs Evidence from a Randomized Field Experiment in Colombia
EfD Authors:
This paper investigates direct and spillover effects of a social information campaign aimed at encouraging residential water savings in Colombia. The campaign was organized as a randomized field experiment, consisting of monthly delivery of consumption reports, including normative messages, for one year. Results indicate that social information and appeals to norm-based behavior reduce water use by up to 6.8 percent in households directly targeted by the campaign.