According to the IPCC, changes to our lifestyles and behavior could result in a 40%–70% reduction in greenhouse gas emissions by 2050. However, promoting impactful behavioral shifts through norms, policies, infrastructure, and technology remains challenging. This Voices asks: what must be considered to successfully guide low-carbon behavioral changes toward both sustainable and equitable outcomes?
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Huebner, G. M., Chabé-Ferret, S., Missirian, A., Wang, S., Lopez-Feldman, A., Sogari, G., Wang, Z., Li, H., Zhang, B., Wang, B., Mediratta, S., & Ivanova, D. (2023). Effectively and equitably steering pro-environmental behavior. One Earth, 6(4), 329–332. https://doi.org/10.1016/j.oneear.2023.04.002