Developing and testing a social media-based intervention for improving business skills and income levels of young smallholder farmers
EfD Authors:
PurposeThis study aimed to develop and test the impact of a social media-based intervention for improving the business skills and income of young smallholder farmers.Design/methodology/approachFirst, the researchers used an exploratory approach to develop a social media-based intervention for acquiring business skills and improving income. Second, the researchers tested the effectiveness of the developed programme on a sample of 506 young smallholder farmers.