Good Solid Waste Management (SWM) practices are indispensable for maintaining quality environment and the health of urban dwellers in most developing countries, like Ethiopia. However, for successful implementation of adequate SWM options, households’ preferences and their Willingness to Pay (WTP) should be taken in to consideration. The main aim of this study was to analyse the preferences of households’ and estimate the WTP for improved SWM service attributes in the form of money income and labor effort using choice experiment approach.