Using a choice experiment approach, the authors investigated what governs Ethiopian farmers’ in-situ conservation decisions and crop-variety preferences.
Environmental adaptability and yield stability were important attributes, such that farmers were willing to forgo some income or output for them. Household land holdings, livestock assets, farming experience, and extension services were major factors for household heterogeneity of crop-variety preferences. These results have important policy implications for on-farm conservation, breeding priorities, and improved variety adoption in Ethiopia.
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