Understanding the motivations behind people’s voluntary contributions to public goods is crucial for the broader issues of economic and social development. By using the experimental design of Fischbacher, Gächter, and Fehr (2001), we investigate the distribution of contribution types in two developing countries with very high collectivism rating – Colombia and Vietnam – and compare our findings with those previously found in developed countries.

Public goods provision is essential for economic development. Yet there is limited evidence regarding contributions to local public goods in developing countries. This article analyses a field experiment where all 200 households in a village in rural Vietnam make real contributions to a public good that is very important for them in daily life—a bridge. We study the role of social influence (that people may be more willing to co-operate if others do) and the effects of the default alternative in the choice situation.

We measure people's pro-social behavior, in terms of voluntary money and labor contributions to an archetypical public good, a bridge, and in terms of voluntary money contributions in a public good game, using the same non-student sample in rural Vietnam at four different points in time from 2005 to 2011. Two of the observed events are actual voluntary contributions (one in terms of money and one in terms of labor), one is from a natural field experiment, and one is from an artefactual field experiment.

This study measures the public preferences for cultivated land protection as a case study of Wenling City, China, using the choice experiment (CE) approach. The estimation results indicate that the most important attribute for cultivated land protection in Wenling City was land facility, followed by land fertility and then by landscape improvement.