The influence of human values on attitudes and behaviours towards forest conservation

Human attitudes and behaviours have been linked to the degradation of global biodiversity, particularly forest ecosystems. Indeed, effective conservation actions require that the attitudes and behaviours of affected individuals and communities are taken into account. While several studies have examined how human attitudes and behaviours affect conservation, it is still unclear which, and how, human value orientations influence conservation attitudes and behaviour. This is critical because attitudes and behaviours are underpinned by the complex concept of human values. Thus, effective management and conservation of environmental resources requires an in-depth knowledge and understanding of these values, and how they affect attitudinal and behavioural preferences towards the natural environment and their protection. Here we review the human value orientations influencing people's attitudes and behaviours towards forest conservation, and discuss how conservation projects can be more successful by aligning their goals and operations to people's values. To do this, we carried out a scoping review, using the sub-Saharan Africa region as a case study, and followed the PRISMA-ScR systematic review guidelines. A narrative synthesis was adopted for data analysis. We identified different value types that fall within three broad human value orientation domains influencing forest conservation attitudes and behaviours. Anthropocentric and relational value orientations emerged as most dominant, with both positive and negative influences on a number of forest conservation attitudes and behaviours, albeit with more evidence for positive influence. The positive attitudes and behaviours were linked to utilitarian motivations and cultural beliefs and include rural support for conservation, compliance to forest rules, sustainable forest use, and participation in forest management. The values linked to dependence on forest resources, low benefits from conservation, and conservation costs, tend to trigger negative conservation attitudes and behaviours. To effectively achieve forest conservation goals, environmental managers, conservationists, and decision-makers should understand the extent and directional influence of value orientations on conservation attitudes and behaviours.