Eliciting attitudes to sustainable transportation with gamification: Research Report Version 1.0.

The report presents the findings of applying a gamified approach to citizen engagement in policy making to facilitate public consultations on sustainable transportation in the Lake District National Park. The workshops trialling the new approach were conducted in two locations: Windemere and Keswick. A total of 33 participants took part in the workshops. The report includes the comments of local residents, small businesses and commuters on the series of policies addressing different aspect of sustainable consultation in the region. The comments were captured during the playout of the game and were analysed using thematic analysis. Complementary to the verbal comments of the participants, the report also presents the analysis of the choices made in favour of given policies throughout the game, which was conducted using choice experiment method.