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2012-02-10 | Peer Reviewed

Paying the price of sweetening your donation: Evidence from a natural field experiment

Alpízar, Francisco and Peter Martinsson. 2012. “Paying the price of sweetening your donation: Evidence from a natural field experiment.” Economics Letters 114: 182-185.
Download reference Doi:10.1016/j.econlet.2011.10.008

We add a gift in appreciation of the subject’s contribution to a social reference treatment successfully proven to trigger higher donations, and find that the share of people contributing decreases significantly, thereby eroding the original treatment’s capacity to increase donations.